Question 9:
Digital marketing is essential as it connects a business with its customers when they are online, and it is effective across all industries. It connects businesses with ideal customers when they are on Google through SEO & PPC, on social media with social media marketing, and through email with email marketing.
CTA:
Are you craving a warm slice of homemade apple pie? Don’t just crave it, make it a reality! Click the button below to discover the perfect recipe with step-by-step instructions just for you.
Question 10:
Post 1:
Caption: +=❤️! Kick off your literary journey with a sweet twist! Join us for our grand opening week and enjoy a free cupcake with every book purchase. #Bookandbake
Visual:
Post 2:
Caption: Ever thought about how your favorite book would taste? Visit us this week to find out! Grab our limited edition dessert-themed bookmarks with every purchase. #SweetReads
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Post 3:
Caption: Saturday Read-a-thon! ✨ Spend your weekend with us. The best social media post with our special hashtag #SweetPageTurner gets a month’s supply of books and treats!
Visual:
Incorporating a loyalty program:
Incorporating a loyalty program into our digital marketing strategy could help in boosting long-term relationships and engagement from customers. The program could offer a points system where customers receive points for every purchase, which can later be redeemed for discounts on books and free desserts during future visits. Additionally, investing in an app could allow members to track their points, receive personalized book recommendations depending on their past purchases, and get exclusive access to pre-release book events. This strategy not only motivates repeated visits but also personalizes the customer experience, which aligns with the interests and habits of young professionals who appreciate both literature and sweets.
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